The renowned French accessible luxury brand Sandro opened its first store in Argentina, marking its debut not only in the country but throughout all of South America. The brand, with over 40 years of history, inaugurated a 160-square-meter boutique at Paseo Alcorta. According to a report by the Argentine News Agency (NA), citing journalist Vera Lauckner, the company chose Buenos Aires for its “sophisticated market, with a consumer that values design, quality, and European trends”. Sandro, which does not yet have online sales in Argentina, is joining the trend of numerous international brand openings in the country, driven by the government's trade liberalization policies. The brand seeks to consolidate a community of customers that identifies with its “modern Parisian-urban aesthetic”. Price Projections in Argentina Sandro's price range places it in the “accessible luxury” segment, although the prices are high for the local market: Pants and Blouses: Jeans, pants, and designer blouses start at 400,000 pesos. Dresses: The most accessible models, short and for daytime use, start at 500,000 pesos. Suit Jackets: Tailored garments, such as suit jackets, approach one million pesos. Founded by Evelyne Chetrite, the brand adheres to a strong commitment to sustainability, using certified and recycled materials to produce quality and durable fashion. Celebration and Agenda The inauguration was celebrated with an exclusive event at Casa Chandon, which was attended by figures such as Violeta Urtizberea, Juan Ingaramo, and Minerva Casero.
